Toys "R" Us was first opened by Charles Lazarus back in 1957 in Rockville, Maryland, as an extension to his children's furniture store. Over time, it expanded throughout the United States, and outside to other countries as well.
It entered a deal with online shopping website Amazon in 2000, where Amazon would be the sole online dealer for Toys "R" Us' products. Intended to last ten years, the contract ended early and Amazon allowed third-party companies to sell their products on the website. This led to a lawsuit between the two in 2006, resulting in Amazon having to pay $51 million in 2009.
Sometime during the early 2000s, Toys "R" Us acquired the Air Zone brand from Just Toys; this purchase shifted focus of Air Zone from original products to re-releases of other brands' blasters. This included the likes of Buzz Bee, X-Shot, Prime Time Toys, and more.
The brand was purchased in 2005 by Bain Capital Partners LLC and Vornado Reality Trust.
Toys "R" Us filed for Chapter 11 bankruptcy on September 18, 2017, following declining sales and the emerging concept of "retail apocalypse". A year later, Toys "R" Us closed all stores in the United States and the United Kingdom. While initially planned to close, its Canadian stores saw enough success that they could stay in operation. The Canadian chain would be bought out by financial holding company Fairfax Financial.
In January 2019, Toys "R" Us emerged from bankrupcy with a new store concept, Geoffrey's Toy Box, under the name Tru Kids. That same year, Toys "R" Us was announced to be re-opening some of its stores that winter.
Series exclusive to Toys "R" Us
The following series of products are exclusive to Toys "R" Us stores, as well as their online website. For a list of blasters exclusive to Toys "R" Us, see Category:Toys "R" Us exclusives. For the Air Zone and Stats Blast brands, see Air Zone.
- Nerf Alien Menace
- Nerf N-Strike Clear Series (Hong Kong only)
- Nerf N-Strike Sonic FIRE
- Nerf N-Strike Sonic ICE
- Nerf N-Strike Sonic Series
- Nerf Rebelle Super Stripes Collection
- Toys "R" Us' official website
|Active||Alex Brands • Banzai • Ja-Ru • Lanard • Mattel • Prime Time Toys • Zuru|
|Defunct||Buzz Bee • Larami • Toys "R" Us|