Marvel is a Hasbro-owned brand of action figures, play sets, and role-playing toys. It has been used in conjunction with the Nerf and Super Soaker brands to produce a number of cross-promotional products.
The Marvel-Nerf brand has produced dart blasters, water blasters, foam melee weapons, including swords, hammers, and more. A number of releases are coincided with the Marvel Cinematic Universe films.
In the early 80s, Hasbro and Marvel Comics teamed up to create storylines and advertisements for their G.I. Joe and Transformers brands. Hasbro would not actually begin producing Marvel products until 2006, when they acquired the rights to do so.
The first Marvel-Nerf product released was the 2007 Spider-Man vs. Venom Dart Tag Complete 2 Player Set.
|Iron Man 2 Water Blaster||2010||Iron Man 2|
|Marvel Heroes Pack||2010||Marvel Comics|
Series and sub-series
Main article: Assembler Gear
The Assembler Gear series consists of blasters that have detachable, interchangeable parts. Blasters can be assembled into various pre-determined modes, with their included accessories, or combined with other Assembler Gear parts (or Nerf accessories) to create an entirely custom blaster.
Main article: Micro Shots
A sub-series that includes various Nerf series and other toy brands, Micro Shots blasters are re-shelled Jolt EX-1s that are modeled after other blasters; the Marvel Micro Shots blasters, instead, resemble the super hero they are themed to.
Main article: Web Shots
The Web Shots series is meant to promote the film Spider-Man: Far From Home. It consists of various Spider-Man themed weapons.
- ↑ Hasbro_Timeline.pdf (PDF). Hasbro. Retrieved on 2019-06-16. “2006 - Hasbro signs a licensing agreement with MARVEL, converging the rich, dynamic brand heritage of the MARVEL Universe with inspiring new products created by Hasbro.”
|Cross-promotional toy brands|
|Nerf||Allegiant • Fortnite • G.I. Joe • Halo • Marvel • Overwatch • Power Rangers • Star Wars • Transformers|
|Super Soaker||DC • G.I. Joe • Marvel • Power Rangers • Star Wars • Transformers • WWF|
|BOOMco.||DC • Halo|
|Buzz Bee||LEGO • The Walking Dead|
|Hasbro||Star Wars • Transformers|
|Kenner||DC • Ghostbusters • Jurassic Park • Star Wars|
|Mattel||Ever After High|
|Kids meal toys||Burger King • Jack in the Box • McDonald's|