A cross-promotional product is one that has overlap between two toy brands (ie: Nerf and Star Wars). Often enough these products are meant to promote something, such as a film, a television series, or a video game.

For sake of documentation on the Nerf Wiki, single-brand products, such as Zurg's Blaster or the GhostPopper, are also listed as cross-promotional.

For the McDonald's, Burger King, and Jack in the Box kids meal toys, see their respective articles.



Some of the first promotional products to be produced were the Kenner Ghostbusters GhostPopper and the Ecto-Goggles and Ecto-Popper, which fired a special foam "pop" ammunition.

List of cross-promotional product brands


Super Soaker


Buzz Bee





Start a Discussion Discussions about Cross-promotional product

  • TF2 Rival Blasters

    6 messages
    • Actually, no, I'm thinking of the skewed shotgun and the skewed Desert-Eagle-alike... but Fortnite's rocket launcher isn...
    • I mean, no one wants to get shot with a water gun.
  • Video Game Based Weapons versions of Nerf Blasters

    5 messages
    • Apart from the metalic color, I could see that being a Nerf gun actually.  As far as functionality goes tho, Nerf has been going with ...
    • ooh. that's nice. but would hasbro do that? hmmmm?
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