Board Thread:General Nerf discussion/@comment-38684270-20190319151844/@comment-27306930-20190322035534

Look, Hasbro isn't stupid. Sure, there's probably just a few thousand serious people in the modding community that buy blasters on a regular basis. But that only represents a tiny fraction of their total annual sales, so there's clearly no monetary reason to cater to us modders. The same can be said about Nerf collectors.

However, this relatively tiny group of people generates a huge amount of buzz for Hasbro (and Alex Brands, and Prime Time Toys to a lesser degree). Just look at all the activity on Youtube, Reddit, Nerf Modders Welcome, and the various forums including our beloved Nerf Wiki. Hasbro could go bankrupt trying to buy that much ad media, or sustain that level of online influencing. So there's every reason to keep this little group of modders happy.

As I explained earlier, the liability aspects of "officially" supporting the modding community are complicated. They love us, and they hate us. But behind closed doors when the mics are off, I'm sure they're tickled pink. Who can ignore the beauty, innovation, craftsmanship, and downright cleverness of many of these modded blasters. Some of this stuff is just AMAZING. And I'm sure all the smart folks at Hasbro appreciate that too. Just quietly, late at night, with a drink, in the dimly lit comfort of their own dens, studies, and living rooms 😊