Hasbro Interactive

Hasbro Interactive was a subsidiary of Hasbro dedicated to the production and development of various video games.

They produced both the Nerf Arena Blast and Nerf Jr. Foam Blaster: Attack of the Kleptons! video games.

History
Hasbro Interactive formed in 1995 to do in-house game adaptions based on Hasbro properties. They would go on to purchase some game studios, including Microprose, known for creating the Civilization and XCOM series of video games; they would also go on to license the rights to other brands, including Atari's intellectual rights, as well as Konami's Frogger series.

Hasbro Interactive was sold to Infogrames in 2000, where it was renamed to Infogrames Interactive shortly before receiving the name Atari Interactive. Hasbro purchased back the rights to produce video games on their own properties in 2005.