Board Thread:General Nerf discussion/@comment-39814790-20191009010535/@comment-44011273-20200127024807

Hasbro seems to be putting a lot of time and money into the ULTRA line so therefore there will be a lot more focus on the line, meaning for opportunities for leaks to be of ULTRA marketing, listings, images, or products.

Other blasters aren't getting as much market space atm, but that means they can fly under the radar of the consumers until their official reveal by the mothership. Hasbro does seem to be making a significant move in the last year, reflected still today, in how they market, release, and produce products. Last year, this year, and likely next year will probably be looked back on as pivitol years for the future of the Nerf brand and its many lines.