Board Thread:Questions and answers/@comment-30857407-20170126010948/@comment-27306930-20170220051150

How the heck did I miss this thread ??? Criminy ! I must not be paying attention 😉

Yes Yoshi they could have, and probably will, continue lowering the price on the ESC-12.

Usually retailers lower prices to move inventory. Just that simple. The decision to discontinue a product on the other hand, is based on turnover, profit margin, and floor space. Some products sell more quickly than others. Some products net more profit than others. Some products take up more shelf space than others.

So it's a formula really - which products sell the most, for the highest profit, in the smallest shelf space. The ESC-12 obviously fell to the bottom of that mathematical ranking. So it's not worth spending money to make any more new ECS-12s. Translation: Discontinued.

There are new Nerf blasters that sell quicker, have higher profit margins, and take up less shelf space. That's how brick & mortar stores work in the 21st century.