Board Thread:General Nerf discussion/@comment-2234967-20130304235825/@comment-184.20.157.205-20130530045741

Why would Hasbro release two more revolver  pistols (Wildshot, Hammershot) this year when they soft-released the Strongarm just in December of last year... AND many stores are still carrying the Maverick? Why would they release so many variants of light-up, glow in the dark, whistlin', rim-spinning Basketballs? Why would Hasbro release Z-Strike in the same year they introduce two other new lines (Rebelle and N-strike Mega)? (Or is Mega more of a subseries that can exist under multiple lines?) Why would they viciously sue Buzz Bee over a kinda-sorta infraction on a Super Soaker patent Hasbro itself isn't using and doesn't seem to INTEND to use... when they ignored so many other companies that did exactly the same thing? Because they can.

Hasbro isn't concerned with competing with itself. By putting out more products, they can fill shelves up and lure customers away from thier competitors (Buzz-Bee, Airzone, Zing, etc.) as people buy into thier line, then decide to stay for one of a multitude of reasons. (Dart compatibility, better ranges, easier customer/online support, more information online about modding and community events, etc.)

Perhaps they won't do this or that, but Hasbro would likely consider Rebelle a seperate market/demographic than the N-Strike line. If they have things like magazines, mega darts, or.. whatever really, already designed... they might as well figure out a way to incorporate it into Rebelle. (assuming it succeeds.) Perhaps they won't do it this year... but who can guess what they will release just before Christmas? Probably some special edition colors of core lines.... but they might surprise/chagrin us, particularly if Rebelle does well on release.