Board Thread:General Nerf discussion/@comment-33092097-20190925225757/@comment-27306930-20190927050833

In all fairness, I wanted to give you guys some supporting data. It wasn't my intention to sound condescending or dismissive. However, Duracell Optimums are relatively new and there's not a lot of objective data yet. But it's becoming pretty clear it might just be an "oddly specific" marketing campaign.

The best Duracell can manage to claim about Optimums is they have a "proprietary cathode, with two active ingredients", which pretty much describes every alkaline battery made since the early 1960s. When they actually did change the formulation last year, Duracell Quantum batteries were universally criticized for leaking, bad life span, and DOA incidents.

So I'm not saying these Duracell Optimums are bad, I'm just saying there's evidence they are relabeled, repackaged, regular Copper-Tops. And they cost more. My advice is, save your money and stick with second-tier alkaline batteries like Rayovacs and Ulines. At least until we have fewer high-priced marketing campaigns and better data.