Perpetual Play Group

Perpetual Play Group is a defunct toy company. They previously held a partnership with Hasbro to create third-party toys and products for brands such as Nerf, Super Soaker, My Little Pony, Transformers, and more.

History
Perpetual Play Group originally solely created storage products for Hasbro's toy brands. They have, however, branched out and also produced role-playing products that can be played with, such as melee weapons, shields, and more.

They released their own product in 2014: the "Toytainer", which acts as a container for storing toys.

Oversight over the production of PPG Nerf-branded products was shifted to another producer, Jazwares, in 2017. The company seemingly silently ceased production in late 2018; both its official website and Facebook page were deactivated.

International partners
Unlike Hasbro, the Perpetual Play Group has no subsidiaries in other countries. Therefore, international distribution of their products is handled by business partners in various countries. In Europe, their Nerf accessories are officially distributed in multilingual European packaging by the following companies:


 * United Kingdom: HTI (formerly Halsall Toys Europe, Ltd.)
 * France: Splash-Toys SAS
 * Germany: Jazwares GmbH