Board Thread:General Nerf discussion/@comment-39814790-20191009010535/@comment-27306930-20200127052107

Amer1ciuM wrote: Why are most Nerf leaks nowadays ULTRA related? Hasbro is going to pour a lot more resources into making and marketing the ULTRA blasters while the product is new, unknown, and they have some exclusivity on the supply of darts.

It's Business 101. You have a finite marketing budget. As a manufacturer, you've got some choices. You've got a new unique exclusive product with zero competition. And you've got a bunch of older well-known products where there's a lot of competition. So where do you spend your money to get the biggest return ??? From both a monetary and marketshare perspective ?

Many would say there's no reason to keep beating a dead horse. Spend your money on promoting your new products, especially if you can lock your customers into buying exclusive accessories, like these darts.

It's no wonder you haven't heard squat about N-Strike Elite, Modulus, or MEGA lately.