Board Thread:General Nerf discussion/@comment-27306930-20200109035056/@comment-27306930-20200111014209

You're definitely on to something Dalek. Dart sales used to be a significant part of Nerf's revenue stream. In the olden days, they'd sell you one blaster at a measly 15% markup, then repeatedly sell you 8¢ worth of darts for 10 bucks. It reminds me of the HP model for selling ink. They'd give you a printer at cost, then repeatedly sell you 8 milliliters of ink for 10 bucks. Which is like $1250.00 per liter. So where do you think the money is at ???

But that's all wrong in 2020. What Hasbro's marketing team fails to understand is Nerf is already the gold standard for blasters (also the reason we call everything else "knockoffs"). Why aren't Nerf darts the gold standard for darts ??? They could be. AccuStrikes could be reasonably priced in lots of colors and different themes like Rebelle, Doomlands, and Camo.

If Hasbro priced their Accustrike darts at 10¢ apiece, in different colors, they'd mop up the competition. Nobody would bother spending time to find clone darts from China to save 3¢. Especially if they were on the shelf at their local Walmart, Target, or Canadian Tire.

Instead they're giddy selling a few thousand darts for 50¢ each. Then they simultaneously complain about dart sales. Sounds clinically bipolar to me. Then again, I only play a doctor on TV 😉