Board Thread:General Nerf discussion/@comment-5895032-20130722171832/@comment-1585211-20130722223819

NERF NINJA666 wrote: the rebelle series is just designed to appese the people yelling sexist

Incorrect. Hasbro can make massive profits by making toys towards a new demographic, in this case a line exclusively for girls. I think more than anything this lineup was designed for reaching a previously untapped market in the form of "female warriors", which we are seeing heavily in the media, such as with the Hunger Games as referenced above. This is a clever way for Hasbro to make money as well as make fans happy.