Board Thread:General Nerf discussion/@comment-27640322-20171114005039/@comment-27306930-20171114015040

Twenty years ago Mattel tried a hostile takeover of Hasbro. What comes around goes around I guess. Hah !

Let me blow the dust off my crystal ball. (cough, cough)  If nothing were to change in the retail industry, then shelf space being what it is, I don't see BoomCo surviving a merger. Companies tend to drop more costly overlapping products and maximize profits on existing shelf space. Sometimes pennies make the difference.

But retail is going through a sea change. In a few years there won't be "shelf space". Giant retailers like Toys'R'Us that control consumer demand by controlling availability, won't be around. Sure, there will be the Walmarts and Targets and Canadian Tires with limited product offerings. But it will be online marketplaces that make a wider array of product lines available. And if there's still demand for BoomCo, then it will coexist with Nerf, and Buzz Bee, and Air Zone, just like they do now on Amazon and many others. Only the product lines that don't make money will get dropped. From what I can tell, BoomCo still turns a profit - just 52% less than last year.

Plus, it always takes several months post merger for companies to figure out their "new direction". If BoomCo gets scrapped, it'll take a while to get all the inventory through the supply chain. So don't worry, you'll have plenty of time to stock up in the event of a blaster apocalypse.