Board Thread:Rumor discussion/@comment-43635041-20190827013857/@comment-27306930-20191009031922

I've watched Coop's review of the Ultra One and I pretty much agree with him on all points. The 120 foot range is complete marketing BS, I think we all knew that. But Coop's accuracy/performance tests really showed how inconsistent the new Ultra darts are. Which boggles my mind.

If someone was given the opportunity to design a brand new blaster/ammo type from the ground up, you'd think the top priorities would be performance, cost, and quality. The first thing you'd want to improve is the universally hated problem with the accuracy. Then you'd want to keep the cost down so you could make as much money as possible without sacrificing quality, which is a key part of the Nerf brand.

So what do they come up with ? An inconsistent dart that IS cheap as hell (and looks like it), that isn't as durable, and is totally incompatible with everything else. Nice job Hasbros, nice job.

Personally I think the integrated "fins" are wonderfully insidious. They falsely give the impression of providing greater accuracy, while making them more difficult to copy and simultaneously adding no extra value. All those Nerfers that know nothing about aerodynamics or ballistics are going to RAVE about how great the fins are. It's true  evil marketing genius. Love it ❤️

But anyone who thinks the knock-off dart manufacturers won't be able to easily replicate these Ultra darts is certifiably nuts. In fact, I predict they'll come out with an improved Ultra dart, just like they did with the AccuFake MEGA darts. And they'll be a fraction of the price.

So I guess the long answer is, no, nobody's bought one yet.