Board Thread:General Nerf discussion/@comment-38684270-20190827012637/@comment-27306930-20190905014108

You're absolutely correct A23, it was aimed at an older more sophisticated crowd. Not only does it use special darts and in some cases special blasters, but the Dart Tag vests have "point zones" and players add up their scores. And there are classes and rounds and brackets. It's way more rule-based, not just a bang-yur-dead melee like most Nerf battles.

But in my opinion, that's part of why it failed. It's too complicated. Players at that level of sophistication turn to laser tag or paint ball. Up where I live there are multiple venues for both of those, but absolutely nothing for dart tag.

Bottom line, Dart Tag is a really narrow niche. And Hasbro seems to be trying to fill that void with RIVAL.