Board Thread:Rumor discussion/@comment-27985798-20200508015630/@comment-44011273-20200608190909

ULTRA had a rushed release early in September 2019, likely to try to compete for ad space when Dart Zone Pro came out. It was never ment to truely compete, but was pushed out early to distract. This is why the ONE has so many issues and faults. I have a sense that ULTRA wasn't supposed to offciallly debut until the 2020 toyfair.

Elite 2.0 and Hyper were not fully ready for an offical reveal at 2020 Toy Fair, although they were announced at special VIP events at the various toy fairs around the world (I know this thanks to my sources). Begining last year Hasbro started a new policy of staggering their major releases throughout the year, rather than all at one during Feb toyfair. Not only does this maximize hype and ad time, but also (and this is the primary reason) it stops competetors like Dart Zone and Buzz Bee from recognizing Hasbro advances early in the year, and then push out competing or compatible products by years end. Hasbro wants to control when and how their products are revealed through the full year.

Hyper and Elite 2.0 seem to be Hasbro's big new lines for Nerf this year and going into 2021, they want to reveal them (or at least planned to before the world ended) at different events and diferent times. JENB would have likely showed off some of the early summer products from toy fair, along with one or two new upcoming blasters, HasCon would have hopfeully happend, as well as various online events and announcements. We will still likely see virtual reveals through social media of the roll out of Elite 2.0 and Hyper, as well as the growing ULTRA lineup, but their full swing into the new lines will come in 2021.